CONCEPT TO REALITY - A PROCESS
User Empathy
Discover & Collect
Ideation & Strategy
Mapping & Visualizing
Prototyping
Testing
Process User Input
Iterate
"UX is the intangible design of a strategy that brings us to a solution" - Erik Flowers
USER SURVEYING
Informing the design
ANALYSIS
Competitive - Comparative - Heuristic
PERSONA
Defining the traits of users
MENTAL MODEL
Seeking the finer points of thought
USER FLOW
Specified pathways for users
JOURNEY MAPPING
User pain points along the way
"Nothing changes on New Years Day" - Bono

"The great thing about UX - everything changes!" - Snoman
STORYBOARDING
Crazy cartoons of user reality
RED ROUTE
Feature prioritization
CARD SORTING
User defined priority
SITEMAPPING
Relationship of content
"Information Architecture as in the thoughtful making of either artifact, or idea, or policy that informs because it is clear." - Richard Saul Wurman
WIREFRAMING
Structure & Function
PROTOTYPING
Keeping it Real!
USABILITY
Testing for the greater good
MEASURE UX
Goals, signals & metrics