Touch Screen Auction System for Three City Launch Event
Three cities, across three time zones, hundreds of people, all bidding on items at the Pepsi Stuff Launch party event, an interesting event with an interesting silent auction in which the Pepsi Corporation decided to go digital interactive with the auction rather than using the traditional paper and pen auction listing like so many others do. Each event supported 4 - 60 inch touch screen LCD panels with keyboards for ease of use and entry of bid and personal information.
MY ROLE
UX Design
Initial Sketches / Concept
User Flow / Task Flow
Wireframing / Prototype
Mock Ups / Visual Design
Communication of the Pepsi Stuff Brand and primarily the PEPSI brand and product was necessary. This helped the auction interface not only speak the Pepsi look and feel but helped tie it in with all other event design collateral for a cohesive and tactile user experience for all who came.
The interface had to be simple and easy to use, while somewhat retaining the feel of an online auction site but more like the silent auctions so popular in event like this.
Each Bid would retain the bidders name for all to see. This helped in creating a competitve feel for those who wanted to win a particular item. Users were encouraged to return to the screens to see if they were outbid and have a chance to increase their original bids. In some instances two users may have been bidding against each other in real time across the multiple monitor stations, causing a bid entry to alert a user "You have been Outbid! - please enter a new bid."
