I still LOVE this commercial. The blend of media.....animation, music, design, color, motion and BRANDING. Strong visuals create a way to draw viewers in and give them as much of a view of the brand as possible. In this short spot they show a multitude of abilities and offerings of the PSP 3000, Gaming, Video, Internet, Chatting, Music, Photos, Movies, connecting with other users and more........All in an interesting, infectious commercial spot. Watch it again and smile.
Change has a considerable psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better. I will add more to this soon.....
From a marketing perspective or from any perspective, for that matter, Everything is a Presentation. First introductions, business meetings, a first date, a car sale, a sermon, you name it, there is not much that is not a presentation of some sort in our highly visual, fast paced world. To that end, are you presenting well?